10th creative industry conference
June 5, 6, 7 2025
CONFERENCE ORGANIZERS
Stefano Denicolai, University of Pavia, President of the Institute of Transformative Innovation research (ITIR); Marica Grego, University of Pavia; Davide Ravasi, University College London; Giacomo Negro, Emory University; Candace Jones, University of Edinburgh and Associate Editor, Academy of Management Discoveries.
LOCATION
Pavia is a historic city in Lombardy, northern Italy, located 35 kilometers south of Milan along the Ticino River.
Once the capital of the Lombard Kingdom until 774, Pavia boasts a rich cultural and architectural heritage. Key landmarks include the Cathedral (Duomo), the Covered Bridge (Ponte Coperto), the famous Certosa di Pavia Monastery, and several medieval towers that define its skyline.
Renowned for its academic tradition, the city is home to the University of Pavia, one of Europe’s oldest universities (founded in 1361). The city offers a vibrant mix of history and intellectual life, supported by a network of university colleges and a strong reputation for excellence in both scientific and humanistic research.
The University of Pavia is located in Corso Strada Nuova 65, and all the conference’s activities are within walking distance from one another.
CONFERENCE PROGRAM
June 5th
Aula Scarpa
17.00, Registration & Welcome
17.30 – 18.00, Welcome from Organisers
18.30 – 20.00, Evening reception
June 6th
Aula Foscolo
9.00 – 17.00, Presentations
20.00, Gala dinner at the Arnaboldi Palace
June 7th
Aula Scarpa
9.00 – 14:00, Presentations
14.00 – 18.00, Social activities
19.30, Dinner (optional)
PRACTICAL INFORMATION
Accommodation:
Hotels (Standard & Premium Options)
- Hotel Moderno Pavia (4-star, central) – €130–€160/night (Website)
- Hotel Excelsior Pavia (3-star, near train station) – €90–€120/night (Website)
- Hotel Aurora Pavia (3-star, city centre) – €85–€110/night (Website)
- Stanze del Cardinale (Boutique guesthouse in a historic building) – €100–€150/night (Website)
- Palazzo Vistarino (Elegant historic residence) – Price upon request (Website)
Budget Accommodation Options
- UniHo Residence (Basic and affordable accommodation with ensuite facilities) – €50–€70/night (Website)
Getting to Pavia:
From Linate Airport (Milan) – ~60 minutes total
- Take a taxi or bus to Milano Rogoredo or Milano Centrale train station (~20–30 mins)
- Then take a direct regional train to Pavia (~30–35 mins)
- Alternatively, from Linate you can take the metro (Line M4) to Milano Dateo station, and from there, catch a direct regional train to Pavia.
From Malpensa Airport (Milan) – ~90–110 minutes total
- Take the Malpensa Express train to Milano Centrale (~50 mins)
- Then take a direct regional train to Pavia (~30–45 mins)
Alternatively, taxis or private transfers are available.