8th Creative Industry Conference, Fontainebleau
October 20 & 21, 2023
Convenors:
Frédéric Godart (INSEAD), Julien Jourdan (HEC Paris), Khwan Kim (INSEAD), Minami Rambert-Natsuaki (INSEAD)
@ INSEAD Fontainebleau Campus, Boulevard de Constance 77305 Fontainebleau, France
Program and speakers
Day 1
opening & welcome
- Frédéric Godart, INSEAD
- Julien Jourdan, HEC Paris
Practioner’S TALK #1
Current Challenges in the TV Industry
- Guest Speaker: Frédéric Vaulpré (Senior Vice President at Glance-Médiamétria)
Intro to NFT
- Guest Speakers: Katia Kachan (President of Luxury For The Future Foundation) & Paul Warren (Co-Founder & CEO of Blocklive)
Session I: career & work
- Simon Bittmannman (CNRS): “Bypassing the Box Office? Performance, Risk and Career Inequalities among Women and Men Film Directors in France”
- Hyejun Kimtoyan (HEC Paris): “When do Bloggers Pay to Be Bloggers? Quasi-field Experiment on Online Comics Creators”
- Jenna Song (Northwestern University): “Influencer Relational Work and Audience Evaluations: The Role of Perceived Authenticity”
Session II: fashion and style
- Sandeep Pillai (Bocconi Univeristy): “From a Fashion Cluster to a Fashion Capital: Prêt-à-porter’s Emergence in Italy and Milan’s Transition”
- Nathan Odiase Osaremeichael (Judge Business School, Cambridge): “A Process and Performance Approach to Style in the Fashion Industry”
- Patricia Banks (Mount Holyoke College): “Diversity Capital and Corporate Support in the Cultural Sector”
Session III: Technological Change
- Aruna Ranganathan (UC Berkeley): “Cutting Through the (Digital) Clutter: Technological Change and Careers of Men and Women in Cultural Markets”
- Manav Raj (Wharton): “Digital Democratization and Novelty of Creative Content in the Book Industry”
- Ying Li (Carlos III University of Madrid): “From Purposeful Technology Resistance to Purposeful Technology Acceptance: How Art House Movie Theaters Became Virtual Cinema During COVID-19”
Session IV
- Joris Ebbers (Luiss Business School): “A process perspective on paradoxes within meso- and micro foundational creation processes: A qualitative nested case study of a media content production organization”
- Martina Pizzinato (UCL): “Is This Anything? Feedback Cycling in Idea Nexus”
- Chiara Giulia De Leo (University of Bologna & University of Edimburgh Business School): “Embroidering legitimacy: exploring the interplay of materiality and visuality in times of turbulent institutional change”
- Spencer Harrison (INSEAD): “Do Creative Assessments Change? Comparing Oscar, Razzie, and Cult Movies Popular Audience Evaluations”
PRACTIONER’S TALK #2
NFT in Creative Industries
- Guest Speakers: Pierre Nicolas Hurstel (Co-Founder & CEO of Arianee) & Antronio Carriero (Chief Digital & Technology Officer of BREITLING)
Session V
- Daria Morozova (Leiden Law School): “Feedback, creativity, and AI: Construal level perspective”
- Pat Reilly (UBC Sauder School of Business): “Unfocused or unemployed: Career histories as screening criteria in the hiring of broadcast television writers”
- Sumeet Malik (University of Amsterdam): “Novelty and Conformity by Bollywood Producers”
- Shuping Wu (INSEAD): “Reframing the Rejected: The Advantage of Central Conceptual Elements in Gaining Gatekeeper Approval of Novelty”
Day 2
PRACTIONER’S TALK #3
Fine Art Market in the Digital Era
- Guest Speakers: Giulia Archetti (Deputy Director of Sotheby’s)
Session VI: category and status
- Abraham Oshotse (Goizueta Business School): “Cultural Tariffs: Appropriation and the Right to Cross Cultural Boundaries”
- Heeyon Kim (Cornell University) “Changing Tracks: How Status Affects Category Shifts in the Korean Popular Music Industry”
- Sarah Otner (Kingston Business School): “The Smell of Victory: Prizes in the fragrance industry”
- Grégoire Croidieu (Emlyon Business School): “Organizations as Carriers of Status and Class Dynamics: A Historical Ethnography of the Emergence of Bordeaux’s Cork Aristocracy”
Session VII
- Monika Kackovic (University of Amsterdam): ” Centrality in networks”
- Isabella Pozzo (University of Amsterdam, Amsterdam Business School): “When it is Better to be in Two: Exploring Kinship and Eponymy as Drivers of Successful Co-Creation”
- Zhao (Joy) Zheng (INSEAD): “Stepping Into the Unknown: Creativity and Divergent Evaluations in Cultural Markets”
- Giovanni Formilan (University of Edinburgh Business School): “No Blue Without Yellow: A Multimodal Analysis of Contrast”